Digital Marketing
Get More From Your Digital Marketing!
Acquire and retain customers with affordable online marketing options that actually add value.
The marketing services offered by Infinity Online is focused on small businesses, medium sized businesses and non-profits who are not only looking for an agency that can deliver but are also affordable. While we are not a non-profit, we are on a mission to support businesses and non-profits with the best marketing mix in a transparent manner.
We adapt our approach and solution to an organisation’s needs. It can be to increase sales and revenue, fundraising, maintain current workload, enhance branding, stay on par or ahead of competitors, retain clients, attract new clients, cause marketing, reputation management, etc.
We have split out our content services to another page. Additional digital marketing services include:
SEO Audit & Set-up
- The audit determines factors that affect your website’s visibility and ranking online.
- An SEO audit provides an analysis of your website’s SEO efficiency and on actions to be taken to improve it.
- Included in the audit are meta title and description for 5 – 20 pages
- Depending on the nature of the audit, the SEO audit starts at $600
Local SEO
- The focus is on increasing your chances to be found by prospective local clients who are more likely to visit your website and engage with you.
- Starting with keyword research, local SEO work we undertake is predominantly off page to build local citations/ links from quality sites.
- The SEO audit and set-up is a pre-requisite. Monthly local SEO work starts at $360.
Email Marketing
- Email marketing strategy
- Template design
- Tracking
- Reporting
- Set-up or edit forms on your website to build email database
- Set-up custom thank you page for new subscribers
Marketing Campaign Landing Pages
- Our customised landing pages are optimised for specific audiences that contain a prominent call to action.
- Designing and developing a search engine optimised landing page can lead to quality paid and organic traffic to your website and higher conversions.
Sales and Marketing Automation
- Gain more visibility, process efficiency and time for activities that actually matter.
- Track and measure campaign performance and effectiveness
- Automate sales processes to develop and convert more leads
- Enhance customer experience
- Automate task allocations with email notifications to the user
Google AdWords
- Campaign strategy
- Keyword research
- PPC set-up including ad creation and copy
- AdWords campaign management
- Monthly reporting
Social Media Advertising
- Campaign strategy
- Set-up, test and optimise Ad creatives
- Creation of lead magnet to attract leads
- Campaign management
- Monthly reporting
CRM Consultation
- Our affiliate, Mello Technologies is a Zoho authorised partner.
- CRM consultation, implementation, customisation and training.
- Integrations include capturing leads from website, landing pages, Zendesk, social media, Office 365 and forms into Zoho.
Digital Marketing Strategy
- Finding out from you about your business, customers, competitors, challenges and
opportunities. - Review of your current online activities.
- How your website is performing. This includes an understanding of the purpose of your
website and a call-to-action aligned to it, user experience, functionality, how leads are being
captured and if it can be better managed through a CRM and more. - What does your search engine optimisation look like. This includes a review and
recommendation of on-page and off-page SEO. We analyse this in the context of the market
you are focusing on…be it national, regional or local. For example, if you are a gasfitter
wanting to focus on the Auckland Central market, the SEO strategy will be different to a
residential painting company wanting to target the whole of Auckland.
Social Media Strategy
- An audit that includes your current activity, competitor’s activity, overview of engagement
levels, consistency of messaging, review of social sharing buttons on your website, profile
optimisation, etc. - Relevant social media platforms and how to use them
- What content format is best suited on which platform. These can be text, images, videos,
audio, infographics, etc. - Actions to build an engaged community. This is based on determining the extent to which
you know your audience, the content they like and what content resonates with them. It is
also important to figure out how to gain engagement consistency.