Be relevant, add value and build trust with attractive website copywriting that enhances the user experience.

You understand your business better than others. Content on the website should clearly and effectively communicate your message and lead to achieving your goals. We believe this is best served by expert copywriters who are good at writing content and understand search engine optimisation, the business or non-profit and the target market. We help businesses determine what they want to say online and figure out the best words for it. Right words can make things happen.

Unlike reading a book or a catalogue, people tend to read differently online, scanning pages quickly instead of reading every single word. With mobile searches on the increase, content versatility is become even more important.

At Infinity Online, we create content for new websites, rewrite copy and keep websites updated with fresh content. We offer writing services that is rooted in understanding what your visitor is looking for and solving their search intent. It is an effective mix of unique & relevant content, SEO and user experience.

Before creating content, it is recommended to develop a content calendar to plan content for all relevant platforms including your website. The content calendar is based on identifying the reasons to develop content, content audit, researching trending content and search terms and developing content ideas. The purpose is to make it easy to create relevant and regular content for the right person at the right time. Consistency of fresh content is important in today’s competitive online space and a content plan makes it possible. 

Regular work includes blog writing and press releases for our clients. Based on an extensive keyword and search intent research, we also provide meta data (Meta title, description and keywords) with each page we write content for.